PanoFrance: Reinventing Communication in Construction Distribution

Our collaboration with BOIS & MATÉRIAUX on their PanoFrance project was a stimulating and innovative adventure. Our mission was to develop a series of advertising campaigns, enhance the company's digital presence on professional websites and social media, promote sales, and support construction distribution networks.

Tailor-made Advertising Campaigns:

We designed targeted advertising campaigns that spoke directly to construction professionals. Using a mix of traditional and digital media, we were able to maximize BOIS & MATÉRIAUX's visibility and effectively communicate their added value in the sector.

Digital Creation and Optimization:

Website creation and professional social media management were at the heart of our digital strategy. We developed relevant and engaging content to establish BOIS & MATERIALS as a leading name in the construction distribution sector, thus improving their online visibility and reputation.

Sales Promotion:

Through targeted promotional campaigns and direct marketing initiatives, we boosted sales and increased interest in BOIS & MATÉRIAUX products and services. Our efforts focused on creating compelling promotions that prompted action and fostered customer engagement.

Network Animation:

Engaging our distribution networks has been a key aspect of our work. We have implemented events, training sessions, and regular communications to maintain distributor engagement and strengthen their connection with the BOIS & MATÉRIAUX brand.

Impact and Results:

The PanoFrance campaign significantly increased BOIS & MATÉRIAUX's awareness and presence in the construction distribution sector. We saw a notable increase in customer engagement, improved online visibility, and sales growth. The positive feedback from customers and distributors attests to the effectiveness of our strategies.

Conclusion :

This project demonstrated our ability to combine creativity, digital strategy, and sales techniques to deliver tangible results in a demanding industry. We are proud to have supported BOIS & MATÉRIAUX in this development and look forward to future fruitful collaborations.

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