B2B Launch Strategy:
We developed a comprehensive B2B strategy to introduce the new Air Optix Colors range to optical professionals. This strategy included product presentations, customized promotional materials, and training for opticians.
Opticians’ Listing:
A crucial part of our mission was the effective referral of opticians to ensure widespread distribution and optimal visibility of Air Optix Colors products. We used geolocation tools and targeted campaigns to connect consumers with the nearest points of sale.
Sell Out and Traffic Generation:
To boost sales and increase traffic in optical stores, we implemented attractive advertising campaigns and incentive promotions. These actions were designed to encourage consumers to visit the stores and try the new product line.
Multi-channel campaigns:
We deployed a series of multi-channel campaigns, utilizing both digital and traditional media, to maximize the reach and effectiveness of the launch campaign. These campaigns included online advertising, social media posts, targeted emails, and in-store events.
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