{"id":6733,"date":"2023-12-18T16:35:32","date_gmt":"2023-12-18T15:35:32","guid":{"rendered":"https:\/\/yestothenet.com\/?page_id=6733"},"modified":"2024-03-05T12:45:28","modified_gmt":"2024-03-05T11:45:28","slug":"reference-alcon","status":"publish","type":"page","link":"https:\/\/yestothenet.com\/en\/alcon-reference\/","title":{"rendered":"ALCON reference"},"content":{"rendered":"
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Air Optix Colors: A Dynamic Launch Campaign for ALCON<\/h1>\t <\/div>\r\n\t \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For the launch of the Air Optix Colors product line from ALCON, a leader in the medical laboratory sector, our agency was tasked with designing and implementing a comprehensive launch campaign, primarily targeting professionals (B2B) and focused on SEO for opticians as well as generating traffic in optical stores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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B2B Launch Strategy:<\/strong><\/p>

We developed a comprehensive B2B strategy to introduce the new Air Optix Colors range to optical professionals. This strategy included product presentations, customized promotional materials, and training for opticians.<\/p>

Opticians\u2019 Listing:<\/strong><\/p>

A crucial part of our mission was the effective referral of opticians to ensure widespread distribution and optimal visibility of Air Optix Colors products. We used geolocation tools and targeted campaigns to connect consumers with the nearest points of sale.<\/p>

Sell Out and Traffic Generation:<\/strong><\/p>

To boost sales and increase traffic in optical stores, we implemented attractive advertising campaigns and incentive promotions. These actions were designed to encourage consumers to visit the stores and try the new product line.<\/p>

Multi-channel campaigns:<\/strong><\/p>

We deployed a series of multi-channel campaigns, utilizing both digital and traditional media, to maximize the reach and effectiveness of the launch campaign. These campaigns included online advertising, social media posts, targeted emails, and in-store events.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The launch of the Air Optix Colors range has been a resounding success, with rapid adoption by opticians and an enthusiastic response from consumers. We have seen a significant increase in store traffic, as well as strong demand for the products. Feedback from opticians and consumers has been extremely positive, highlighting the quality and appeal of the new products.<\/p>

Conclusion :<\/strong><\/p>

This project with ALCON demonstrated our expertise in creating effective product launch campaigns and our ability to generate significant impact in the medical sector. We are proud of our collaboration with ALCON and the success of the Air Optix Colors range.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Air Optix Colors : Une Campagne de Lancement Dynamique pour ALCON Pour le lancement de la gamme de produits Air Optix Colors d’ALCON, un leader dans le secteur des laboratoires m\u00e9dicaux, notre agence a \u00e9t\u00e9 charg\u00e9e de concevoir et de mettre en \u0153uvre une campagne de lancement exhaustive, ciblant principalement les professionnels (B2B) et ax\u00e9e […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6733","page","type-page","status-publish","hentry"],"yoast_head":"\nNos r\u00e9f\u00e9rences ALCON \u2013 L'agence YES TO THE NET<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos r\u00e9f\u00e9rences de la marque ALCON. 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